The higher the Rivalry score, the bigger the rival.Ĥ. Rivalry is on a scale of 1-100, and it combines your DA, your competitor’s DA, keyword overlap, keyword volume, and your rankings to give you one powerful way of identifying your competitors. If you’re logged into Moz with a free trial or Pro account, you’ll see some additional metrics, such as a Rivalry score. Their top 5 competitors are Chewy, PetCare Rx, PetCo, Walmart Pet Rx, and VCA Hospitals:ģ. In the screenshot below, True Competitor shows 1-800-Pet-Meds’ biggest SERP competitors, and their Domain Authority (DA) scores. You’ll see a list of your top 25 competitors. For this example, let’s take a look at 1-800-Pet-Meds, an online pet pharmacy ().Ģ. One such solution is Moz's True Competitor tool. To make your life easier, various SEO tool solutions can automatically look at all of the keywords you rank for in their databases, and accurately tell you who your true search competitors are. What about hundreds of keywords, thousands, or tens of thousands? The most popular sites on the web can even rank for millions of keyword phrases! Checking rankings by hand becomes a cumbersome - and often inaccurate - process. But realistically, most sites rank for far more. This process is laborious, and really only possible if you rank for a handful of keywords. You’ll need to repeat the above steps for every product, service, and content topic on your website. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per clusterĬalculate which domains appear in which positions, and the most frequently Let’s start with the manual process of identifying your SEO competitors: You may think you know, but until you dive into the data, it's not always apparent. Before you can start digging into an SEO competitor analysis, you need to know who your SEO competitors actually are.
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